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JSH Hotels & Resorts and the new #beautyisharmony project

a social media project to communicate the authenticity of bodies and travel

JSH Hotels & Resorts this year presents his new project #beautyisharmony project, born from the collaboration with the beautiful curvy and influencer model Laura Brioschi.

We're an hotel group strongly oriented to the disclosure of authenticity - of people, places and experiences - and we want to give a positive message in this sense, choosing authenticity as a true value, from communicating outside, but also to guarantee the guests of our hotels. An inclusive and equal beauty: in this case Laura became the spokesperson for this message spread on social channels, a beauty to be safeguarded even when traveling, far from models that are often too rigid and unhealthy.

Hence the hashatag chosen for the #beautyisharmony project, because beauty is always, first of all, a natural harmony, which is found in people, in places and also in lived experiences. A message that has the goal of crossing the limits imposed by canons now outdated and supporting beauty in all its forms. Regardless of the size.

Started last spring, Laura Brioschi was first our guest at the Radisson Blu es Hotel in Rome, then in Milano Marittima, in our 5-star historic MarePineta Resort, up to the Salento experience at Acaya Golf Resort & Spa. At the end of October, she'll arrive at I Monasteri Golf & Spa Resort near Syracuse. In this last stage, to reinforce the message and also give more scope to the project, with her there will be the former competitor of Miss Italy and another beautiful curvy model and Influencer, Paola Torrente.

With their smile and their spontaneity, through posts full of life and color and authentic and funny stories, Laura and Paola are helping us to communicate our message among thousands of "authentic" and pleasant experiences organized for them inside and outside our hotels.

Because the holiday must be lived in harmony in every aspect and variation, starting from the table, but also in the spa or while discovering the territory, in the privacy of your own room or while you are ready for a dip in the pool , without judgments or prejudices, free to love and show your body exactly as it is.

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